Beauty Industry

Divine Skin Reports Record 2010 Sales

The hair and skin care company grew over 55% in it's first year after going public.

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By: Jamie Matusow

Editor-in-Chief

In its first full year as a public company, 2010, Divine Skin Inc. (DSKX) grew annual revenue by 55 percent over 2009 and grew Q4 revenue by 88 percent over the previous Q4, according to audited figures recently released. Annual sales reached $5.4 million, up by $1.9 million over the previous year. Fourth-quarter sales grew to $1.6 million, up by $800,000 from the same quarter of 2009.

The company, a maker of topical treatments for hair and skin, experienced rapid growth in its consumer brands, including flagship DS Laboratories and specialty lines Sigma Skin and Polaris Research Laboratories. In 2010 the company launched a premium organic line, The Pure Guild.

Divine Skin advanced significantly its technology platform for new therapies and expanded its consumer health-care division, both of which are expected to generate significant revenue once commercialized, the company says.

In his year-end letter to investors, CEO Daniel Khesin cited three major events that contributed to the recent successes:

* Distribution via Fantastic Sam’s, one of the largest salon chains in the United States, with 1,300 franchises now selling the DS Laboratories brand,
* Sales-education teams established in California, Florida, New Jersey, and New York to train salon personnel and optimize revenue, and
* Selection of the Sigma Skin brand by retailer Neiman Marcus, with 41 upscale stores.

“Despite the tremendous growth that we witnessed in 2010, we have just scratched the surface,” says Khesin. “Divine Skin has made several strategic investments over the past year to ensure continued growth throughout the coming months and years.”

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